Alpacamp: Expedition One

Alpacamp: Expedition One

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Design Focus

Branding, Logo Design, Visual Identity

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Client

Alpacamp (Conceptual)

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My Role

Brand Strategy, Visual Identity Design, Logo Design, Product Concept & Mockups

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Tools

Adobe Illustrator, Adobe Photoshop

The Missing Piece at a Glance

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Alpacamp is a conceptual brand that blends the spirit of outdoor adventure with an autumn-inspired identity. The name itself—Alpacamp—combines "alpaca" and "camping," capturing the warmth and charm of nature.

The goal of this project was to design a logo using the Quadradius method that reflects the brand’s outdoor essence while ensuring a modern, memorable look. Besides, I created product prototypes, including stationeries and outdoor merchandise, to showcase how the brand identity extends into real-world applications for a cohesive experience.

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The Completed Puzzle

I developed a logo using the Quadradius method, blending geometric shapes and typography to create a clean, visually striking mark that represents the brand’s adventurous spirit. Through multiple design iterations, I refined the logo layout, ultimately placing the type to the left of the alpaca and removing the firelog above it, as feedback suggested it resembled a lotus rather than a campfire.

To bring the brand to life, I designed a full stationery line inspired by autumn’s warm tones, along with a collection of outdoor gear, including hoodies, caps, towels, and water bottles. These prototypes demonstrate how the logo and visual identity translate across physical products, reinforcing the brand’s character and functionality.

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