In this project, the goal was to design a logo using the Quadradius method that reflects the brand's outdoor, autumn-inspired identity. I was also tasked with creating product prototypes to demonstrate how the logo would work on merchandise and designing a microsite launch page for a cohesive brand experience.
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I developed a logo using the Quadradius method, blending geometric shapes with the brand's name to create a clean and visually striking design that captures the essence of the brand. To bring the brand to life, I created mockups for outdoor merchandise, including hoodies, towels, and water bottles. This shows how the logo translates seamlessly across physical products while staying true to the brand's identity. I also designed a microsite launch page prototype, ensuring the brand's visual style and message carry over to its digital presence. This project demonstrates my ability to create a unified brand experience across products and platforms.
